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MCC Automotive Privacy Policy

Privacy Policy

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1. Introduction

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MCC Automotive ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our website mccautomotive.co.uk, contact us, request a quote, make a booking, or receive our services (including mobile valeting, detailing, studio-based paint correction, ceramic coating, and PPF installation).

We are the data controller for personal data processed under this policy. To contact us about privacy, see section 13.

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By using our website or services, you acknowledge this Privacy Policy.

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2. What information we collect

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  • Contact details: name, email, phone, and service or billing address

  • Vehicle and service details: make, model, year, colour, service selection, add‑ons, notes, preferred dates

  • Quote materials: photos and optional video links provided for assessment

  • Booking records: appointment dates, confirmation status, payments and deposits

  • Communications: messages via website forms, email, WhatsApp or other messaging apps, and phone call notes

  • Website usage data: pages viewed, device and browser, approximate location via IP address, and similar analytics data (see Cookie Policy)

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3. How we collect information

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  • Directly from you when you submit forms, email or message us, or during booking and service delivery

  • Automatically via cookies and analytics when you browse our website (see Cookie Policy)

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4. Purposes and legal bases (UK GDPR)

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  • Provide quotes and respond to enquiries — contract or pre‑contract steps

  • Schedule and manage bookings — contract

  • Deliver services (mobile and studio) — contract

  • Customer communications and updates (confirmations, reminders, follow‑ups) — contract and legitimate interests (customer service)

  • Payments and invoices — contract and legal obligation

  • Quality and record keeping, including before/after photos where appropriate — legitimate interests (service quality and dispute resolution)

  • Improve website and services using analytics and feedback — legitimate interests; consent for non‑essential cookies

  • Compliance with laws and requests from authorities — legal obligation

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We do not send direct marketing without your consent.

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5. Sharing your information

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We do not sell your data. We share minimal data with trusted providers who help us operate our website and services, such as:

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  • Website hosting and CMS platform

  • Analytics (e.g., Google Analytics GA4, Wix Analytics)

  • Embedded map provider (e.g., Google Maps)

  • Cloud storage and email/messaging tools

  • Payment and invoicing tools (if used on-site) — note: bookings and payments are typically handled off-site by third‑party providers

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Where applicable, we ensure appropriate safeguards and data processing terms. We may also share data if required by law or to establish, exercise, or defend legal claims.

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6. International transfers

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Some providers may process data outside the UK. Where this occurs, we rely on approved safeguards such as adequacy regulations or standard contractual clauses.

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7. Data security

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We use appropriate technical and organisational measures to protect personal data, including access controls, encryption in transit, least‑privilege account access, and regular account security reviews. No method is 100% secure, but we work to protect your data.

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8. Data retention

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  • Enquiries (no booking): retained up to 12 months after last interaction

  • Client and booking records, invoices, and payments: retained up to 7 years for tax and legal purposes

  • Media (before/after photos) used for records: retained up to 24 months unless legally required longer, or anonymised for portfolio with your consent

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After retention periods, data is deleted or anonymised.

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9. Your rights (UK GDPR)

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You may have the rights to access, rectify, erase, restrict, object to processing, and data portability. You can also withdraw consent where processing relies on consent. To exercise rights, contact us (section 13). We aim to respond within one month.

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10. Children

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Our services are not directed to individuals under 18. We do not knowingly collect data from children.

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11. Cookies and similar technologies

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See our Cookie Policy below for details on the cookies we use and how to manage preferences.

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12. Changes to this policy

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We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date at the top.

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13. Contact and complaints

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Privacy contact email: hello@mccautomotive.co.uk

Privacy phone: 07491 424953

Postal address: MCC Automotive, Unit C1 Imex Business Centre, Oxleasows Road, Redditch, B98 0RE

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You can also complain to the Information Commissioner’s Office (ICO): www.ico.org.uk

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